Franchise: Gyu-Kaku - Food Franchises

Gyu-Kaku who we are…
Japanese cuisine is known for its highly skilled sushi chefs, but Gyu-Kaku is putting the responsibility to cook one’s own meal squarely into the customer’s hands.

Gyu-Kaku offers customers the opportunity to various cuts of beef, pork, poultry, seafood, vegetable and desserts on the specially designed in-table roasters that are “smokeless”. .

Who needs a chef?
As featured in Franchise Times-April 2008, customers are the chef at Gyu-Kaku restaurant. The Gyu-Kaku System has been designed for efficiency of operations and limits the amount of daily food preparation in the restaurant, as well as, the need for an extensive cooking staff. Because most of the menu items are delivered raw to the table, kitchen staff’s primary role is to assemble the order for the server to deliver to the table.

3 easy steps of Gyu- Kaku
Step 1: Cut into fine bite-size pieces by designated meat processors
Step 2: Opened and marinated by kitchen crew
Step 3: Cooked by customers!!!

The idea of bringing the outdoor BBQ indoors
For food only, average spending per person is about $30. All of the Gyu-Kaku locations also offer daily limited time Happy Hour Special, including 99cents Japanese draft beer, $2.95 beef items, and 50% off appetizers.

Gyu-Kaku menu is inventive
Appetizers include AHI Poke, a Hawaiian delicacy of raw tuna mixed with traditional soy source on a bed of sea veggies. An American favorite, the s’mores were added to the menu in all Gyu-Kaku stores. Beer, wine, and Japanese favorite, sake, are served in an elegant presentation.

Unlike ordering a large steak, “with this you can enjoy small pieces of all different (cuts of) meat and different spices and enjoy it before it gets cold,” says Toshi Hayakawa, president of Gyu-Kaku.

Our Signature Smokeless Roaster
Ventilated barbecue system, invented in Japan, enabled diners to eat barbecue in a smoke-free environment. The smokeless roasters enable the restaurant to uphold a modern Japanese upscale environment.

Full supports by Gyu- Kaku corporate
We provide to franchisees all kinds of supports including site review, site selection and site design, an initial training program and on-site training, market introduction marketing, and many more.

History, Proven concept
Gyu-Kaku chain, now with over 700 locations throughout the world, was started in 1996 in Japan. Gyu-Kaku’s first U.S. restaurants opened in 2001 and became an immediate hit. Gyu- Kaku was the Winner of 2007 of “Hot Concept” by Restaurant News Our experience goes beyond franchise operation to running company –owned restaurants in 11locations in the U.S. In short, Gyu-Kaku has ample experience in both restaurant and franchise operations to support and ensure the success of each franchisee.

Available territories
Gyu-Kaku franchising is now available in California, Illinois, Pennsylvania, Washington, Atlanta, New Jersey, Texas, Nevada, Washington DC, and Massachusetts.

Gyu-Kaku Franchise Facts
Company Name: Reins USA Franchise Company, Inc.
Year founded: 2000 in U.S., and 1996 in Japan
Type of concept: Japanese barbecue
Main Category: Food Franchises
Secondary Category: casual dining restaurant
Headquarter: Honolulu, Hawaii
No of Units: 11(all company owned) in California, Hawaii, and New York
Initial investment: $781,793 & up
Franchise fee: $50,000(initial), $25,000(second and subsequent locations)
Royalty: 5%
Advertisement fund: 1.5%
Average unit volume: $1.5million/year