Sandler Sales Institute® Announces Ownership, Management Changes
STEVENSON, MD (December 3, 2007) -- As part of a carefully planned and excuted change in
ownership, Sandler Sales Institute (SSI) announced that David Mattson and Bruce Seidman have acquired
controlling ownership of the company from Edna Sandler, who co-founded SSI in 1983 with David H.
Sandler.
Mattson was named CEO; he previously was vice president for sales and joined the company in
1988. Seidman, the son of David Sandler, was named president; he had been vice president for research,
development and branding, and joined the company at its founding in 1983.
“We are excited to open a new chapter in the Sandler story,” Mattson said, “and committed to
continuing and building upon the traditions of excellence embodied by David Sandler in his long and
noteworthy career as one of America’s foremost leaders in sales and management training.”
Sandler is a leading provider of sales and management training and consulting programs and has
approximately 220 licensed franchises in the U.S. and internationally. The company provides a full range
of sales and management training programs, with powerful coordination and customization benefits
through its extensive franchise network.
For further information, contact:
Ron Taylor
Vice President of Franchising
Sandler Systems, Inc.
Direct: (410) 559 - 2033
Toll Free: (800) 669 - 3537
rtaylor@sandler.com
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