Little Caesars Pizza Opens First Location in India
Continues international expansion to offer high quality products at a value to
DETROIT– Little Caesar Enterprises, Inc. today announced the grand opening of
its first restaurant in India. Entrepreneurs Ashish Choudhary and Alka Balain have
opened their Little Caesars Pizza restaurant in Gurgaon, India, a suburb near New Delhi.
“Little Caesars is pleased to offer hot, fresh pizza at a value to consumers in
India,” said Mike Therrian, vice president of International, Little Caesar Enterprises, Inc.
“We look forward to growing in India and other international locations with highly
qualified franchisees such as Ashish and Alka.”
Little Caesars, which celebrates its 50th anniversary this year, is the largest carryout
chain internationally with restaurants on five continents. In 2008 Little Caesars built
restaurants in seven countries, and plans to open a restaurant in Peru this spring. Little
Caesars has approved franchisees in New Zealand and Oman. Last year, it opened
more domestic units than any other pizza chain in the U.S., opening stores in 41 states.
Choudhary is transitioning into Little Caesars franchise ownership as an
experienced entrepreneur with other business ventures. He also owns an information
technology (IT) business in India. Before investing in his own IT business, he worked in
the United States in California’s IT industry.
“Little Caesars has provided us with a simple, proven business model, training and
the ongoing support we need to help establish the brand in and around New Delhi,”
Choudhary said. All franchisees receive ongoing training, architectural and construction
services to help with design, the ongoing research and development of new products,
and effective marketing programs and support.
Choudhary and Balain hope to open several additional locations in the greater
New Delhi region in the coming years.
Some of the menu items Choudhary and Balain will feature in their store include
HOT-N-READY® Pizza, Crazy Bread®, Caesar Wings® and Caesar Dips®. Additional
menu items offered in the restaurant include several varieties of vegetable toppings for
pizzas as well as chicken toppings.
About Little Caesars
Little Caesars Pizza founders Michael and Marian Ilitch opened their first
restaurant in Garden City, Michigan in 1959. Little Caesars built more stores in the U.S.
in 2008 than any other pizza chain and today is the largest carry-out chain internationally
with restaurants on five continents. Little Caesars is growing in prime markets across the
country, and is offering strong franchisee candidates an opportunity for independence
with a proven system. In addition, Little Caesars offers strong brand awareness with one
of the most recognized and appealing characters in the country, Little Caesar.
In addition to Little Caesars Pizza, Ilitch companies in the food, sports and
entertainment industries include: the Detroit Red Wings, Olympia Entertainment,
Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch
Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and
a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian
Ilitch owns MotorCity Casino Hotel.
For more information about Little Caesars and available franchise opportunities,
visit www.LittleCaesars.com
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