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 News Article

November 15, 2005

Salad Creations delivers a variety of great taste and heartiness with your heart in mind


FORT LAUDERDALE, FLORIDA - (November 15, 2005) - Salad Creations, one of the country’s premier salad and sandwich-wrap franchise, plans to launch a campaign aimed at eating green to keep clean – and liking it. The marketing takes aim at the fact that lettuce and other fresh produce have natural-health advocates reporting that everyday greens are energy-giving, increase mental clarity and strengthen the immune system naturally. But that’s science, and science is boring.

The aim is to transform health into desire, which is why our menu features salads with a selection of fresh vegetables and throw-ins from tomatoes to chinese noodles; from artichokes to buffalo chicken. The choice is yours, the choices are vast. And it doesn’t stop there…

Salad Creations wraps are a creation themselves, and go from conventional to veggie, featuring our delectable chicken, roast beef, turkey and Albacore tuna. The Veggie Wrap is the who’s who of great vegetable selection, bursting with flavor and variety. Yeah, you can go with the creamy dressings too, and still not have to worry about the four-digit calorie explosion received from arches or would-be kings.

“The goal is to build our platform of great food on a foundation of great-for-you,” said President of Salad Creations Jeff Levine. “I can’t think of a better way to make your day or night than with food that tastes guilty, but isn’t. You can’t go wrong with a great tasting salad, followed by a fruit smoothie. Our customers demand is for convenience of the fast-food without the incredible guilt.”

Chief Operating Officer Mick Owens agrees: “Have you noticed that the run-of-the-mill chocolate bar costs 50 cents, and the healthy one cost three dollars? That’s wrong. We want to be the first ones to get away from that trend. For about the same price of submarine sandwich or a half-pound burger, you can create the salad of your choice, and choose to eat smart.”

Getting back to scientific, Salad Creations’ salads are packed with nutrients, especially calcium, folates, lutien and beta carotene. According to popular websites like WholehealthMD.com, leafy salads also contain enough Vitamin C for half of what you need for the next day. Lett-us not forget: You are not what you eat, you are what you ate – yesterday, so let’s not make our tomorrows unhealthy. At Salad Creations, you can have both the “fast” and the “food” in a relaxing environment.

“Ours is not a marketing ploy,” continued Levine. “You can’t make-up, or spin great food selections with great taste at Salads Creations – and it’s healthy too! It’s just a fact. No witch doctors or advertising conglomerates needed. No one here is trying to tell you that you can eat a loaf of bread a day and lose 100 pounds. Enjoy a menu item or a custom salad and see what happens. You don’t need to ask your health advisors or doctor – but you can.”


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October 2005

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August 2005

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