Lawn Doctor Finds a Part-time Solution for Full-time Entrepreneurship
HOLMDEL, N.J., Oct. 27, 2006 — Imagine this: You’re an aspiring entrepreneur. You know acquiring a franchise would be extremely rewarding, and it’s something you’ve always considered. You want to build a business you can be proud of, lay the groundwork for your family’s future, and enjoy the freedom and flexibility being your own boss can afford.
There’s only one thing in your way: your job. But there’s a remedy only a doctor can provide. Lawn Doctor’s PACE Program is a part-time solution that leads to full-time entrepreneurship. This is Lawn Doctor’s Practical Approach to Creating Entrepreneurs and it truly allows you to work at your own PACE.
One of a franchise candidate’s main concerns is leaving the security of his or her current job. Lawn Doctor understands that making the transition from a stable career to entrepreneurship can be unnerving. That’s why the PACE Program was developed as an alternative that many franchisors don’t offer to their candidates. With this beneficial program, new franchisees will be able to keep their current jobs and effectively shift toward the freedom and flexibility a Lawn Doctor Franchise provides.
Lawn Doctor assists its new dealers in the startup of their franchises and supports their growth until their customer bases reach a critical mass. With the ongoing training Lawn Doctor provides that caters to the PACE Program, the transition from a full-time job to becoming a full-time franchisee is easy and effective.
Mark Wolinski, owner of Lawn Doctor of Saginaw-Birch Run-Frankenmuth and Midland-Bay City, Mich., started on a part-time basis in 2000 and is now in his sixth year as a Lawn Doctor Franchisee. Previously employed as part of a management team at General Motors (GM), Wolinski searched for a franchise opportunity that he could be genuinely interested in, but was apprehensive about leaving the security of his job. Now, Wolinski said, “It was the best decision I could have made, and I would have never gotten ahead financially if I hadn’t had a steady job transitioning to become a franchisee.”
Lawn Doctor provides the support its valuable, new franchisees need to startup their businesses part time. Every eight weeks, one of Lawn Doctor’s knowledgeable field representatives travels to each franchisee’s location for a field visit. During field visits, field representatives make certain all aspects of the business are running efficiently, including how to market to prospective customers and grow a clientele, and how to service lawns, among many other important aspects of being a Lawn Doctor Franchisee. “The support I received was excellent,” Wolinski said. “Lawn Doctor provided the training I needed to startup my franchise, and my field representative still meets with me periodically.”
“Our objective in offering the PACE Program is to provide a custom plan for our franchisees,” said Scott Frith, vice president of marketing and franchise development for Lawn Doctor, Inc. “It’s in our best interest to create a solution that will assist our franchisees who aren’t ready to leave the security of their jobs and provide a smooth transition into full-time entrepreneurship.”
As part of the PACE Program, Lawn Doctor provides a customized marketing plan in accordance with the amount of time each franchisee can invest into his or her franchise. Additionally, Lawn Doctor makes available a customized support structure, so franchisees can effectively run their businesses part time.
If you would like to learn more about Lawn Doctor’s PACE Program, please contact Bob Goodyear, franchise development manager, at 1.800.4.LAWN DR (1.800.452.9637, ext. 238) or via e-mail at robertgoodyear@lawndoctor.com. Please be sure to visit LawnDoctorFranchise.com to become more familiar with Lawn Doctor’s Practical Approach to Creating Entrepreneurs.
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Lawn Doctor is the nation’s largest lawn care franchise and has been in business since 1967. Since that time, Lawn Doctor has been beautifying lawns and landscapes across the nation, improving quality of life for both its customers and their lawns. Lawn Doctor has approximately 500 independent franchises in the United States and Puerto Rico, offering Lawn Maintainer Care, Tree & Shrub Care and Pest Control programs to keep lawns and landscapes healthy, green and pest-free all year long.
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