capital required:
$ N/A
Number of units:
investment level:
investment level:
$100,001 ~ $200,000
franchising since:

ASP - America's Swimming Pool Company

A Tradition of Quality and Dependability
ASP - America's Swimming Pool Co., the Nation's most respected swimming pool renovation and maintenance franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability would attract customers.

Since 2005, America's Swimming Pool Co. has expanded into 72 territories in the following states: Georgia, Alabama, Florida, Tennessee, North Carolina, South Carolina and Texas. At this point, we manage over 40 million gallons of water per week and renovate or remodel more than 250 pools each year.

America's Swimming Pool Company has been recognized in notable publications such as; Business News Daily, Entrepreneur Magazine's Top 500 Franchises, Pool and Spa News and ranked in INC. Magazine as one of the fastest growing companies in America.

Live Your Dream

Business ownership continues to be a dream for many, but the idea of launching a business from the ground up can be daunting. Have you ever thought about a franchise?

We're looking for franchisees who are dedicated to excellence and strong customer service and who share in our desire to build our business and the industry.

An ASP franchise gives you a template for success, providing the support and name recognition you need to hit the ground running. ASP has introduced a unique business model to the swimming pool industry which continues to grow at a strong pace. According to the Association of Pool & Spa Professionals, 166,750 additional in-ground pools were built in 2006.

Many of these pools are owned by people who have little time to spend maintaining and servicing them. Instead, the owners want to spend their downtime enjoying their investment.

America's Swimming Pool Co. started with a commitment to building our business and our industry. Our growth shows that this commitment continues, and we're looking for team players who share that common goal.

Our state of the art training center and conference room are unique to the swimming pool industry.

It's our job to ensure that each of our franchisees is satisfied, busy and profitable. We are committed to making this happen with each member of the team. Your town can be your territory with an ASP franchise.

What We Provide

We are committed to the success of our franchisees. In order to help guarantee that success, we have developed training and support systems that will enable you to grow your ASP franchise. Here is some of what we provide:
  • Turn-key operating system based on years of success in the pool industry
  • Exclusive territories and the addresses of each residential pool in the territory for your exclusive use. Just think, there is never any wasted marketing!
  • The ability to operate from home or an outside office
  • Low startup and overhead expenses
  • Startup kit containing required equipment, materials and supplies
  • Comprehensive 12-day franchise training conducted at the corporate office
  • Additional support in your territory once training is complete
  • Daily operations and sales support from the corporate office
  • Manager training programs
  • Accounting and bookkeeping systems and support
  • Proven marketing programs
  • Corporate identity packages, which feature a trademark-protected name and logo, along with corporate marketing programs designed to promote ASP
  • Professional sales and marketing materials
  • Active promotion on the ASP corporate Web site with direct linking to each franchise location
  • Volume buying power for supplies and materials with established vendors based on ASP pricing company-wide
  • Monthly newsletter with marketing ideas, service tips, and updates on all of the other franchisees in the company
  • Annual franchise meeting to share ideas and build relationships with other franchisees
Turn your town into your territory today!

The investment in pool and spa ownership is on the rise in the United States, and with it comes the opportunity to own and operate your own professional pool and spa maintenance business. According to the Association of Pool & Spa Professionals, in 2006 alone, 166,750 additional in-ground pools were sold and installed, bringing the total number of in-ground pools in the U.S. to 4,847,380. This represents an almost 10% increase in total pools since 2002. And this growth is continuing.

ASP Franchising System from ASP Franchising, Inc on Vimeo.

PLEASE NOTE: ASP - America's Swimming Pool Co., is currently only looking for people in AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, TX, to franchise with them.

Upcoming Expos

June 15-17, 2017 - New York, NY

International Franchise Expo

The Javits Center

November 2-4, 2017 - Los Angeles, CA

Franchise Expo West

Los Angeles Convention Center

January 18-20, 2018 - Dallas, TX

Franchise Expo South

Kay Bailey Hutchison Convention Center


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