capital required:
$ N/A
Number of units:
investment level:
investment level:
$25,000 ~ $50,000
franchising since:

Destination Athlete

About Us

An innovative franchise business that centers on a Complete Athlete®, Destination Athlete® offers a wide range of services and products from training to trophies. We also have the biggest athlete performance platform in the United States, our CompleteAthlete®360. This platform is designed to tap into relevant and current information about sports nutrition, sports psychology, training, sports medicine, recognition and rewards.

Fast Facts:

• The National Council of Youth Sports reports that 60 million kids are registered in sports programs around the U.S.

• The majority of American kids play sports.

• The youth sports industry is massive and continues to grow annually.

You can help young athletes improve their performances and provide a one-stop shop for all of their sport needs.

• Manage an online team store for fundraising.

• Sell sports and field equipment, uniforms, spirit wear, trophies and uniforms.

• Create your own schedule.

• Expand your business at a pace that fits your lifestyle.

• Use the resources of our CompleteAthlete®360 platform.

The advantages of the Destination Athlete® opportunity:

• A flexible business you can run from your own home

• Turnkey operation with a low initial investment: retail stores are optional, there’s a low overhead, and no extra fees apply beyond the royalty structure

• Your own territory: when you buy a Destination Athlete® franchise, you receive the full marketing rights to that county or counties in your state

• A solid support system, including a year-round training program, a national website, personalized support and marketing tools, intranet, a national 1-800 number, a staffed customer care center, product development, value-added resources for your customers, a performance platform and opportunities to network

Our franchisees have the commitment and passion to help young athletes reach their goals using our proven systems and vast array of tools. Destination Athlete® supports its franchisees as they grow and develop their businesses with our proven programs and established organization..

* Source: National Council of Youth Sports: Report on Trends and Participation in Organized Youth Sports (2008 edition)

Testimonials from our franchise team:

“This gives me an opportunity to be earning money and yet really enjoy doing it” – Teresa

“Having raised two boys in the youth sports market, I realize that it’s a pretty huge market” – Davis

“I have three small children and it’s allowed me the opportunity to have the flexibility to enter back into the workforce but still be available to my family”– Heather

“It’s more than just a business, it’s really getting to know people”  – Steve

“Destination Athlete has great business practices and great integrity” - Kevin

Interview with CEO

Destination Athlete Franchise - Founder Douglas Dickison

Read More

Video Gallery

Upcoming Expos

June 15-17, 2017 - New York, NY

International Franchise Expo

The Javits Center

November 2-4, 2017 - Los Angeles, CA

Franchise Expo West

Los Angeles Convention Center

January 18-20, 2018 - Dallas, TX

Franchise Expo South

Kay Bailey Hutchison Convention Center


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