THE FOOD IS THE FRANCHISE
Hardee’s® has built a position as one of America’s premier burger brands. Established in 1961, Hardee’s® operates or franchises more than 1,900 quick-service restaurants in 30 U.S. states and nine countries. Today, Hardee’s® is looking for exceptional new franchise candidates throughout the Mid-Western and Eastern United States.
Hardee’s® consistently out-delivers the competition with an innovative menu strategy that focuses on developing premium, sit-down restaurant quality menu items. Whether it’s the 1/3-lb. 100% Black Angus Beef Thickburger® line, Hand-Scooped Ice Cream Shakes & Malts™ or Made from Scratch™ Biscuits, Hardee’s® provides a best-in-class menu that supports a premium franchise opportunity.
Hardee’s® is a wholly-owned subsidiary of CKE Restaurants, Inc., a publicly traded company listed on the New York Stock Exchange (ticker symbol:CKR). Through its subsidiaries, CKE franchises and operates Hardee’s® and Carl’s Jr.® quick-service restaurants. The CKE System includes more than 3,100 locations in 42 states and 13 countries.
BRANDING IS THE KEY
Our marketing strategy has always been as innovative and focused as our business strategy, resulting in one of the strongest and most recognized brands in the industry. Hardee’s® advertising is designed to be seen and remembered, with cutting-edge campaigns that are humorous and provocative. We are leaders in social media marketing with large followings on sites like Facebook and Twitter.
INNOVATION IS THE DIFFERENCE
Our innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Hardee’s® provides a quick-service experience – Six Dollar Service® – that consistently matches the menu quality.
FRANCHISE GROWTH IS THE FUTURE
Franchise growth is the future of the Hardee’s® brand. Franchisees play a major role in the success of our brand, and we believe in maintaining strong business relationships with our franchisees, listening to their ideas and offering outstanding support. We are dedicated to helping franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of the Hardee’s® brand is oriented to building top-line sales that support franchise profitability via best-in-class products, service and marketing.
Find out why Hardee’s® is one of America's premier burger brands. To learn more, simply fill out the short Request Info Form.
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