capital required:
$ N/A
Number of units:
investment level:
investment level:
$200,000 ~ $400,000
franchising since:

Juice It Up!

About Juice It Up!

Since 1995 Juice it Up! has thrived on the trend towards healthier lifestyles, driving our brand and positioning our products on what consumers want, while capturing the hearts and taste buds of all our loyal and new customers. We offer a true lifestyle business opportunity. From our innovation in store design, to include our first-to-market raw juice bar display, to our diverse product line, we maintain a competitive edge while securing our lead position within the raw juice and smoothie bar industry. If your passion is health and you have the enthusiasm and drive to succeed in a growing industry, we welcome you to take the first step towards a fruitful future with Juice It Up!

Good Health is Good Business!

From yoga mats to yoga pants, spin classes to crossfit, society is more health-conscious than ever before...and Juice It Up! is helping lead that charge. An established innovator in the raw juice and smoothie bar industry, Juice It Up! is serving up exciting franchise opportunities across the country delivering not only fresh squeezed raw juices, but also delicious handcrafted real fruit smoothies, antioxidant-rich açaí and pitaya bowls and other healthy snacks to meet the demand of consumers choosing healthier food and beverage options that support an active and healthier lifestyle.

Major Market Territories Ready to Blend

What started as a single juice and smoothie bar in Orange County in 1995, turned into a California phenomenon spreading like wildfire. Today, Juice It Up! has near 100 units across California, Arizona, Texas, Oregon and New Mexico, and is growing. There are still plenty of prime market territories available. We are currently awarding Area Development opportunities, Single and Multi-Unit opportunities, as well as Non-Traditional Units (Airports, Universities, Gym’s & other Captive Market Venues) to passionate, qualified candidates.

Juice it Up! Franchise Benefits

  • Site selection, construction, and build out assistance
  • Extensive Training Program that features 3-phases of Classroom, In Store and On the Job Training, with on-going Support
  • Prototype architectural store design and assistance
  • Proven recipes and high quality, proprietary ingredients
  • Complete Operations Manual and Franchise Support
  • Buying Power and an established distributor network
  • System-wide Marketing, LSM Materials & Brand Management
  • Communication system to keep you up to date with changing industry needs at the local, state and federal levels, in addition to providing you with marketing, recipe, operation efficiency and new ingredient ideas
  • An opportunity to become part of a growth leader in the raw juice and smoothie bar industry

Financial Assistance

Juice It Up! is on the SBA National Franchise Registry, as well as provide assistance for franchisees in accessing financing through our partnerships with The Finance Store and Boefly, which connect small business borrowers with lenders. For U.S. Veterans of the U.S. Armed services who possess integrity, passion and character, we offer a $15,000 reduction in the franchise fee.


We encourage everyone, from our customers, our franchise owners and the franchise owners of tomorrow, to Live Life Juiced. If your passion is health and you have the enthusiasm and drive to succeed in a growing industry, Juice It Up! presents an exceptional opportunity to live your beliefs with a recognized, established brand.

Interview with CEO

Juice It Up! Interview with Frank N. Easterbrook, President & CEO

Read More



Juice It Up! Franchise Business Jumping to California

Read More

Video Gallery

Upcoming Expos

June 15-17, 2017 - New York, NY

International Franchise Expo

The Javits Center

November 2-4, 2017 - Los Angeles, CA

Franchise Expo West

Los Angeles Convention Center

January 18-20, 2018 - Dallas, TX

Franchise Expo South

Kay Bailey Hutchison Convention Center


Verifying credentials...


Enter your credentials below to login/register