capital required:
$ N/A
Number of units:
investment level:
investment level:
$200,001 ~ $500,000
franchising since:


A Recognized Leader in the Automotive Franchise Industry Since 1973

Rent-A-Wreck has been a recognizable brand in the car rental industry for more than 35 years, taking pride in providing customers with clean, safe and reliable vehicles at competitive rates. We added our second brand, Priceless Car & Truck Rental in 1998, primarily to service new car dealers for their rental needs and loaner car programs, body shops and insurance agencies. Although they are separate companies, either brand can be developed for the rental market in general. This choice gives you the opportunity to develop the rental program you prefer, after reviewing our franchise information brochure.

The car rental market in the U.S. is a $20 Billion dollar-a-year industry which has a limited number of brands with a recognizable name. More than half of vehicle rentals occur in the “neighborhood” market, not at the airport. This situation gives a local entrepreneur the chance to successfully capture this business by utilizing the Rent-A-Wreck, or Priceless system. Our time-tested and proven techniques for marketing, fleeting and customer service will give you the tools you’ll need to compete successfully and profitably in your local rental market place.

Rent-A-Wreck and Priceless Car & Truck Rental are backed by ownership with deep ties to the automotive and car rental industry, including twenty-plus new car dealerships as well as a rental car operation having an excess of 2,000 rental vehicles in operation. This combination, when coupled with the Rent-A-Wreck and Priceless franchises, having almost 50 years of franchise experience between the two brands, should give you confidence that you’re teaming up with a franchise which will teach you the winning formula for success.

Our support includes: 1) site selection guidance 2) financing assistance for initial fee and fleet leasing program for qualified applicants 3) marketing assistance 4) software business management and reservation system 5) comprehensive training programs on-site as well as web-based 6) an assigned “area manager” who will work with you as long as you’re a part of our system.

Some frequently asked questions:

Q: Where do I get my cars?

A: Wholesale auto auctions will probably be the largest single source of cars for your fleet. We assist you in gaining access to these auctions, as well as providing training as to what, how and when to buy. Additionally we offer a leasing program for qualified franchisees which enables you to get a quick initial start. These aren’t the only avenues, and we’ll discuss other ideas with you as well.

Q: Can I call other franchisees while doing my research on this opportunity?

A: Yes. All prospective franchise owners go through the “validation process”. We recommend that you know more about us before calling our owners, so that you ask intelligent questions and have a meaningful conversation. Remember, these are busy people. It’s suggested you make these calls after you receive our Franchise Disclosure Document. We have a group of owners, the Franchise Advisory Council, elected by our franchise owners to represent our franchisees, and they would be a good group to start your phone calls with.

Q: What are the financial requirements to purchase a Rent-A-Wreck or Priceless Car & Truck Rental franchise?

A: We require that a franchise prospect have $40,000-$50,000 in liquid capital a net worth of $250,000. or better and a good credit rating. While those with less liquid capital or a lower net worth are not necessarily disqualified, but it’s our experience that it’s more difficult to establish credit for vehicle purchases and buy the items necessary to open.

Q: How long does the process take?

A: Anywhere from 60 days to whatever time-frame you’re comfortable with. If you’re “gathering information” only, keep in mind that our Franchise Offering is subject to change. If your timing is longer than 6 months, it’s recommended you contact us later for current information.

Q: Do I need rental experience to succeed?

A: No, as a matter of fact most of our franchise owners come to us without any car rental experience, although many have business experience, with some already in the automotive field.

Rent-A-Wreck and Priceless Car & Truck Rental offer a $2,000 discount off the initial franchise fee to qualified military veterans.

Upcoming Expos

June 15-17, 2017 - New York, NY

International Franchise Expo

The Javits Center

November 2-4, 2017 - Los Angeles, CA

Franchise Expo West

Los Angeles Convention Center

January 18-20, 2018 - Dallas, TX

Franchise Expo South

Kay Bailey Hutchison Convention Center


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