capital required:
$ N/A
Number of units:
investment level:
investment level:
$100,001 ~ $200,000
franchising since:


Owning a Sanrio Boutique store can provide you with an exciting and rewarding business opportunity.

Sanrio and Nakajima USA are offering a unique opportunity to partner with one of the most popular brands in the children’s retail category. Sanrio stores have been the retail destination for Hello Kitty fans of all ages for thirty years and are loved by girls the world over.

Owning a Sanrio boutique store can provide you with an exciting and rewarding business opportunity – not to mention a fun place to work! As part of the Sanrio family you receive full support and services from the Nakajima USA team. We are committed to providing the training and resources you need to make your Sanrio store successful.

Sanrio the Brand

Introduced in 1974 by Sanrio Co., LTD., Hello Kitty’s enduring success has led to the creation of a variety of fun, functional and fashionable lifestyle merchandise. Sanrio Inc. develops, distributes and licenses a unique collection of over 12,000 gift, stationery and fashion accessory items for women of all ages. Hello Kitty is the company’s flagship brand. Sanrio was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, there are over 300 Sanrio boutiques throughout the Western Hemisphere, with 95 in the United States. In addition, Sanrio character products are sold in over 10,000 U.S. locations including department, specialty stores, and national chain stores.

Sanrio and Nakajima USA

In April 2004, Sanrio Co. Ltd., expanded its license to Nakajima USA to include all categories of products for the U.S. Sanrio boutique stores and specialty gift stores.

Nakajima USA currently assumes responsibility for the boutique and retail store business to include 60 independently run Sanrio stores, 35 Nakajima USA corporate owned Sanrio stores, and the wholesale gift business to include 2000+ accounts nationwide. Today, Nakajima USA is Sanrio’s principle licensee and its primary partner for the Special Retail Channel in the U.S.

Product Line

During the course of the year, each Sanrio boutique store will be offered a wide range of product catalogs. Nakajima USA offers over 1800+ new items annually. Nakajima USA’s products include a wide variety of product categories and collections that feature the beloved Sanrio characters. New products are released each and every month. Nakajima USA also offers its own signature characters, with a fun line of ultra-soft plush and other popular product categories. It is our ability to provide a large variety of new and one-of-a-kind products each month that bring customers back to your store time and time again.

Our on-line ordering system allows customers to place orders any time day or night, at their convenience from any PC with Internet Explorer version 6.0 or higher.

Investment Costs

The following is an overview of financial requirements for Sanrio Boutique Store licensee candidates and estimated ranges of costs.

Minimum Net Worth $400,000
Liquid Assets $200,000
Terms of License Agreement Terms based on mall lease agreement

Estimated Investment Costs
Initial Inventory

700 - 1,000 SQ. FT location $40,000+
1,000 -1,500 SQ. FT location $60,000+
Fixtures and Accessories $15,000+
Point of Sale Pricing Varies

Estimated Build Out Costs
Cosmetic Remodel

700 - 1,000 SQ. FT location $20,000+
1,000 -1,500 SQ. FT location $50,000+

Full Build Out

700 - 1,000 SQ. FT location $100,000+

Training and Support

As a Sanrio licensed store owner/operator you will enjoy the support provided by a global company combined with the independence of owning your own business. Our goal is to make opening a Sanrio Boutique store as easy and profitable as possible. We provide our licensed store owner/operators the following support:

  • Site selection and lease negotiations
  • Store design assistance
  • Innovative marketing and marketing tools
  • Immersion training to include customer service training, merchandising training and retail operations.
  • Procedures and standards

Throughout your association as a Sanrio licensed-store owner operator, you will continue to receive the benefits of operational support and consultation from the Nakajima support team. In addition, we will provide merchandising, special event, and promotional support throughout the year.

Join the Sanrio Family

Join our family and experience the satisfaction of owning your own business while enjoying the benefits that come from being part of a global brand people know and trust.

Note: Nakajima USA is not currently accepting inquiries from outside the USA.



Hello Kitty Colloborating with the popular Sanrio Franchise

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