Since 2012, fast oil change pioneer Jiffy Lube and the Muscular Dystrophy Association (MDA) have partnered together for the yearly Muscle Up! campaign, which aims to help people with muscular dystrophy grow stronger and live longer. On November 29, both organizations announced that over $5 million dollars had been raised by the campaign.
MDA President and CEO Steven M. Derks credited the oil change company and other partners with accelerating the progress toward finding cures and treatments for life-threatening diseases that severely restrict both mobility and strength. The CEO also noted that the Food and Drug Administration recently approved the first drug for the treatment of a very common form of muscular dystrophy and that this benchmark would not have been possible without the generosity of the fast oil change chain's franchisees, employees and customers.
The Muscle Up! initiative compares the muscular systems of the body to a car's engine structure, as both need maintenance and care to optimize performance and ensure comfort and safety. To assist the MDA with providing assistance to people living with this condition and other muscle-debilitating conditions, brand franchisees invite franchise business customers to make a contribution of $3 or more to help support initiatives and fund research every August. Customers who decide to donate receive a savings book that has more than $100 in savings from the oil change brand and other partners.
One main program funded by this campaign is a week-long summer camp that is free for afflicted children. At the camp, these kids can discover new interests and hobbies, make new friends and enjoy a self-confidence boost as they can experience some independence and be in an environment that is free of barriers.
The brand's International Director of Marketing, Denny Reiner, said the company is grateful to its customers, employees and franchisees for their passion in helping the MDA and the people the organization is supporting.
The Jiffy Lube Franchise Opportunity
Founded in 1979, Jiffy Lube has since become a leading name in the car service industry and has centers all over the country. To qualify for this franchise opportunity, applicants need a net worth of at least $450,000, with $150,000 or more liquid. The franchise fee varies but can go up to $35,000, and the total initial investment ranges from $219,000 to $400,000.