Speakers

Marci is the Vice President, Marketing for Franchise Development at Home Franchise Concepts, one of the largest direct-to-consumer franchise companies in North America and a subsidiary of JM Family Enterprises, a privately owned company with assets greater than $20B.

In her role at Home Franchise Concepts, Marci leads all growth and development marketing for the ten-brand portfolio, including Budget Blinds®, The Tailored ClosetTM PremierGarageTM, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-UpTM, Two Maids®, and Aussie Pet Mobile®. Prior to joining Home Franchise Concepts, Marci led marketing for these well-known brands in franchising – Handyman Connection, PuroClean, Coverall, Benihana, Kenny Rogers Roasters and Domino’s Pizza. She also worked on the agency side at Tinsley Advertising and BBDO South for brands like Premier Cruise Lines, Mayor’s Jewelers and Burger King, and worked in partnership marketing at Alamo Rent A Car. With more than 30 years of marketing experience for mostly franchise companies, Marci is fanatical about growing successful franchise brands with happy franchisees.

Marci was named a top 50 Franchise CMO Game Changer by Entrepreneur Magazine in 2023, and in 2022 she was recognized as a top four marketing winner and received a Franchise Innovation Award for Local Marketing Leadership by Franchise Update Media.

Marci holds a Bachelor of Science in Communications from Florida International University, a Franchise Mini-MBA from Nova Southeastern University and is a Certified Franchise Executive by the International Franchise Association (IFA).  She serves as the Co-Chair of the South Florida Women’s Franchise Network and Franchise Business Network and is a member of the IFA’s Women’s Franchise Committee.